Since both apps, Zenly and Snapchat, are immensely popular with teenagers, Snap Inc. By using social based location-sharing, ZenlyвЂ™s smart location technology, along with lots of interesting data, is a holy grail of internet advertising. It uses battery only when used, and adds a new location-based social layer to Snapchat. By combining your and your friendsвЂ™ locations, the app can create smart social maps, showing you вЂњhot zonesвЂќ if lots of your companions are hanging out together, and notifying you if someone leaves the country or gets back into the city. This conceals the fact that the app is the one using your location. The app uses your location only when it needs it, by cleverly notifying you that a friend wants to know your location. Zenly is cleverД«y improving the biggest downside of most location sharing apps, the battery drain, along with making location sharing a fun, social, and exciting experience by adding lots of interesting features, Zenly managed to make location-sharing a social network-like experience, much better than Foursquare did back in the day. The app managed to become quite popular, by using location sharing in a new way. Basically, you share your location with friends and then you can hang out and do stuff. Zenly is an app made by a French startup that lets users hang out with friends, and it is location based. Snap Map, a recent new feature found in Snapchat, is based on ZenlyвЂ™s technology.

Recently theВ tech community found out that Snap Inc., SnapchatвЂ™s parent company, has bought Zenly for about $300 million.

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